Why social media animations are essential to any marketing strategy

The rise of video makes it a vital part of every marketing strategy — especially on social media. According to experts, video is one of the best tools to take your business to the next level, as on Facebook alone, videos receive 8 billion views a day. Gary Vaynerchuk summed it up nicely. The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period. 7 tips to creating effective social media animations 1: Go native! Facebook, LinkedIn, Twitter and others are great platforms for sharing videos and engaging with your target audience. However, when doing so, it’s better to upload and share native videos on these sites vs. posting YouTube links or links to other sites or articles where your video may be. Why? Because it has been found that native videos perform 10x better on Facebook when compared to YouTube links. That’s because native videos begin to play automatically as you scroll down through your feed, catching peoples’ eye while YouTube vides need to be manually played. Also, native videos play inside of the social media environment, while YouTube videos play on an external page 2: Keep them short For better engagement, try creating short, bite-size videos. When done right, social media animations can help your brand attract attention and create online brand awareness. This is especially important on Twitter, Facebook and Instagram where research shows that the best performing videos are 1 minute or under. Why do shorter social animations work better? One of the most obvious reasons is the fact that they are shorter and more “digestible.” They don’t consume much of your time and are easy to “snack” on. Successful social media content revolves around instant gratification, because social media users today want to: Consume content without wasting much time Keep track of what’s going on around them Be informed on trending topics Get entertained quickly before moving on Short social media animations are perfect for people who are looking for useful information but are too busy to spend a lot of time on it. They want to consume it on the move, while they are on their mobile devices…and it’s important to note that 80% of the social media content is being consumed via mobile devices. 3: Grab their attention in the first few seconds Let’s be honest. Most people have short attention spans, especially in today’s hyper-connected world with distractions at every turn. That’s why you need to do whatever you can to grab the your viewers’ attention within the first few seconds of your social media animation. Unlike a longer explainer video that you might post on Youtube, you don’t have 30 or 40 seconds to get to the pay off of you video on social media. 4: Add subtitles and/or text Subtitles and/or on screen text play an important role in social media animations. That’s because nearly 85% of the videos that are being autoplayed on social media are viewed without sound. This is understandable given that most users check their socials in public, they obviously wouldn’t want to draw attention to what they are watching. So be sure the subtitles in your social media videos are readable if you’re using a voice over or build your story exclusively with images, onscreen text and music (no voice over). 5: Keep your message focused Posting a video on social media isn’t dissimilar to a conversation: you can only discuss one thing at a time. Otherwise your audience will quickly lose interest. Your social media animations should be telling the story that leaves viewers wanting more. If you’re adding something to the video that doesn’t contribute directly to the call to action (see below), you may want to consider removing it. Since your social media animations are short, it’s fairly to start a lot of conversations with different messages on an ongoing basis 6: Include a Call-to-Action No matter where you’re posting your social media animation, you should always have a goal for your video. This typically involves user action, whether you’re driving traffic to your site, purchasing a product or sharing your video. Your call to action is your virtual handshake with your viewers. Since these videos are short and sweet, you then need to direct them to take the desired action once they’ve finishing watching. Something as simple as “to find out more visit here” may be all that is necessary. 7: Leverage your current assets If making social media animations seems intimidating don’t worry. You likely already have more content to work with than you think. You can use your current assets that can be converted into interesting social media video content. Tap into your FAQ page, for instance. You can create several “bite-size” pieces from there alone. If you’ve created infographics in the past, that’s another great source of content for your social media animations. If you have ebooks or whitepapers, consider making a short trailer for them. With a little thinking, you can come up for some great content ideas! How Amazingvideoadz can help While there are no shortage of do-it-yourself tools to create social media animations or social media video content, they can be cumbersome to learn and require a lot of trial and error in order to produce exactly what you’re looking for. Most rely on templates that may restrict you when trying to develop the perfect message and visuals for your audience. Plus, while they may offer a free trial to get started, you’ll need to pay a fee to remove their branding and use yours and the prices normally considerably depending on the monthly volume of videos you’d like to create. Amazingvideoadz social media animations are custom-made to your unique needs and visual preferences. We do all the heavy-lifting so you can focus on growing your business with effective social media efforts…instead of sweating through messy tools to produce mediocre-looking content! Examples of social media animations The samples below reflect our social media animation offering. Each includes text, key images and music. They are designed to appear in social feeds, where the volume is off by default, therefore there is no voice over. You’ll see that they utilize a square format vs. the more traditional landscape format. This is to optimize them for viewing on platforms like Facebook or Instagram which are often viewed on mobile phones. We also recommend keeping them short and sweet as in our own “Fact Bombs.” If you need to add more content, that’s possible too but we suggest keeping it to the 60-90 second range max as in the example we created for the University of Michigan’s AlumniAdvantage program.

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You can count on us to get the best from the best whiteboard animation and explainer video studio, We cover everything from A to Z types of animated explainer videos.

Animated commercials & animated video ads can be a highly effective way to boost your business online and off, while saving big-time money. At amazingvideoadz, we certainly don’t have anything against using humans in live-action advertisements but sometimes humans simply aren’t the best choice for your needs (or budget). Cartoons or animations can capture attention and connect with viewers in friendly, entertaining way. Animated video ads are also great for strumming viewers’ heartstrings or tackling difficult subjects. For example, Melbourne’s “Dumb ways to die” animated safety campaign won countless awards while racking up millions of views. If you haven’t seen it, check it out here:

Why Animated Video Trumps Text

Have you ever found yourself watching one of those animated video advertisements online or even on TV and thought, “OMG, that’s exactly what I need for my business!? Well, you’re not alone. Videos have been proven to be more engaging than text in countless studies. Here’s just a small sampling: Viewers retain 95% of a message in a video vs. just 10% reading it in text– (Source) Adobe found that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (Source) People are 4x more likely to watch a video about a product than read about it– (Source) One study showed how simply putting an animated video on a web-page increased engagement by 86%. (Source) This study found that a post with a video gets nearly 300% more engagement than a post with text alone. (Source) Here’s something even more fascinating I learned from Neil Fleming. (Feel free to use it at your next cocktail party!) Neil Fleming, a professor from Lincoln University in New Zealand and studied over 9000 classroom lessons to find how people consume information and learn most effectively. Through his research, Fleming discovered that we learn via three different modes: visual, auditory and kinesthetic (dynamic movement). Viewed through the lens of Fleming’s research, the reason why animated videos are so much more engaging than text is simple: an animated videos engage all 3 learning modes of your brain, simultaneously! Visuals? Check! Soundtrack (voice over, music etc.)? Yep! Dynamic movement? Bingo! The Strengths Of Animated Video vs. Live Action As we mentioned, live-action certainly has plenty of pros when it comes making a video advertisement. Live-action is humanizing and personal. It shows how things look and work, in real-world situations. It’s perfect for highlighting the beauty of a products, physical spaces such as hotel rooms or resorts…and much more. But there’s a reason why commercial animation has become so popular in recent years. Let take a closer look at just a few strengths of animated videos vs. live-action videos: It’s excellent at simplifying things: There’s a reason why explainer animations exist. That’s because one of animation’s strengths lies in its ability to explain complicated ideas quickly and easily. If you want to get educate your audience on a complex subject, animation can be far better than live-action at boiling down your message into the most important and relevant points. That’s why so tech companies these days (often selling complex softwares or cloud-based services) have taken to producing animations to explain their value proposition to customers. It’s more flexible & provides great creative freedom: Did you watch the wildly successful “Dumb ways to die” video at the top of this page? Try doing that one live-action! And that’s the point: animation can look and sound any way you want it to. Quite literally, if you can imagine it, you can animate it. While live-action is constrained by what is physically possible and what’s feasible according to budget, there’s no “‘impossible” in animation. Does your corporate video call for dancing unicorns? Animation is the answer. Want to show a scene with a character swimming among sharks? Animation makes that possible (imagine filming such a scene!). No matter whether it’s 2D, 3D, hand-drawn or whatever, animation provides a powerful, infinitely flexible canvas on which a business can express their story. It’s better at expressing more abstract information: live action is probably more effective at advertising tangible products as mentioned above but animation is better suited to advertising more intangible products and services. When customers need to know how the process works step-by-step, especially if you’re offering a complicated tech-based product or service, animation can bring this to life in ways that would be much more difficult in live action video. It’s easier to update: Need to make changes to your video later on? That can be tricky with with live action (without expending serious time and money. Updating animation is simpler, easy and cheaper…without the headaches and expenses involved with reshooting scenes. After reviewing the above, it should be no wonder why so many large corporations such as Google, Facebook and Apple (with pockets deep enough to do anything they chose!) are adding animated commercials and animated video ads as a standard part of their marketing mix. Below are animated commercial examples that each of these three companies have done in the past couple of years:

As a top custom whiteboard video maker, we understand that whiteboard videos are one of the most effective tools for delivering compelling content.. Use whiteboard video content to explain your business, promote your product or cause, and tell a captivating story. We’ve created hundreds of videos for businesses around the world creating engaging content that drives results. Request a free consultation or quotation for your next project. Whiteboard Video Examples Here are some custom whiteboard animation explainer video studio examples we’ve created for businesses and nonprofit organizations. All our whiteboard videos are custom made and unique only to your organization and the story you want to tell. City of Delta Eat The Eight Yukon Employees Union Testimonial created a great explainer video for us on short notice. He was extremely responsive and completely understood what we needed. We would definitely recommend Creamy Animation to anyone who’s looking for honest advice, precision and fast delivery. Audrey Davis Director, Strategic Initiatives | BDC Explainer Video Client Wistia video thumbnail Motion Graphics Whiteboard Videos and How They Work Whiteboard video production involves capturing hand drawn illustrations as they are hand drawn on a white board. It’s an intuitive way to convey your message with visual illustrations unfolding on screen. When done right, a whiteboard video is an effective way to create the best how-to-videos, product videos, and animated explainer videos for business. A company presentation video is typically your first step into the video marketing space. With whiteboard animation you can easily create a marketing video that grabs the attention of potential customers and increase conversion rates. Every great whiteboard video starts with a killer explainer video script. Use videoscribe style videos as a video marketing tool for your company. Whiteboard videos with hand drawn animation become an intuitive communication tool that helps businesses create high quality content that’s sharable on social media and other digital platforms. Whiteboard Videos and How Much They Cost So how much does a custom whiteboard animation video cost? Well, the production costs for making a whiteboard animation depends on several variables. The most common things we consider are the complexity of the story we’re telling and the quality of visuals we’re creating, which could be either be simple or more realistic looking. Another important factor is the length of your video, which adds to the time it takes to produce the animation. Our hand drawn whiteboard video cost structure is pretty simple. Our cheap whiteboard animation starts from $2K if you’re looking for a simple but affordable. Take a look at our explainer video cost page for more on our production cost guidelines. Whiteboard Video Maker As a custom whiteboard video maker, we understand that professionals in the Medical industry are beginning to realize that healthcare video production plays a critical role in helping people navigate the industry’s complex system. Many other industries including fortune 500 companies use whiteboard animation to make presentation videos and other marketing video content. The typical whiteboard video company uses a static hand to simulate hand drawing on a whiteboard. This custom whiteboard animation style is the most efficient production style. This whiteboard video production style was made popular by UK based organization, RSA, that was looking for a unique method to share world-changing ideas. One method you can use to make a custom whiteboard video is to film an illustrator drawing images in real time. Another way is to draw the illustrations then animate them. The later method is more effective because you have greater control and can manipulate the way the images appear on the white board with greater precision. In a nutshell, this is our short tutorial on how you make a whiteboard video. If you’re looking for a superior way to tell a compelling story about your business or product, we’re ready to listen and work with you to tell that story with video. We’re one of the top whiteboard video creators in in the industry, creating awesome video content that captivates your audience and delivers a compelling message, clearly and effectively. Whiteboard Videos – The Benefits We believe every business should make whiteboard video marketing a part of their overall marketing strategy. If you’re planning to make an explainer video or whiteboard animation for your organization, here’s list of some of the ways you stand to benefit. Whiteboard Video Production Whiteboard Videos Engage Visitors 58% more information is retained when both the visual and auditory senses are engaged. That means people are more likely to remember what they see in a video than what they read text. Whiteboard Video Maker Whiteboard Videos Build Trust When you tell a story that viewers can relate to, you build trust and come across as knowledgeable in your industry. Marketing videos help you do just that. whiteboard videos Use Whiteboard Videos to Boost Conversions An engaging whiteboard animated video on your website can increase your conversions by more than 50%, because video can convey your value proposition quickly and clearly, unlike ordinary text. Videoscribe Whiteboard Video Content Helps Increase Sales People don’t like buying what they don’t understand. Use whiteboard animated videos to convey your value proposition clearly and draw people closer to making a buying decision and boost your sales. Motion Graphics Whiteboard Video Animations for Business We make some of the best whiteboard explainer videos in the industry. Don’t just take our word for it, take look at our whiteboard style page. We use this whiteboard video production method because it allows greater innovation and helps us serve our customers better, faster, with excellent results. If you have a product or service that people have difficulty understanding, make a business explanation video. With their proven success in sharing ideas on just about anything, videoscribe videos have rapidly become a widely used tool. Businesses use whiteboard animation videos to explain what they do. Brands can use explainer videos to show how their product works. We’ve created explainer videos that have helped organizations from different industries harness the power of video marketing. If you have a product, service or idea that’s hard to explain, video scribe animation will do the job. The use of marketing whiteboard videos help businesses builds high quality content that grabs the attention of website visitors and improves conversions. Find out other animation styles like motion graphics, cartoon animation, we make on our styles page. Websites that use product videos provide better customer experience, with the visitor more likely to buy after watching their video. Check out some of our other services. Need a customized whiteboard video maker that creates result focused videos? request a consultation.

checkout more about whiteboard animation video services . we are the best whiteboard animation company providing better services. your No1 explainer video agency.

contact us for more details or checkout our packages for affordable prices. If you wanna know more about how we work, check out about us page for more details. 

We also have services like website design and SEO.

Explainer video services ?You can count on us to get the best from the best whiteboard animation and explainer video studio, We cover everything from A to Z types of animated explainer videos.

So you’re thinking about creating a 30 second explainer video, huh? You want something short and sweet that helps people get the gist of what your product, service, business, app or organization offers. Great, you’ve come to the right place. At amazingvideoadz, we can certainly help you accomplish your 30 second animated explainer video goals but, first, let’s take a deeper look at the strengths and weaknesses of 30 second explainer videos in the discussion below. If you’d like some insights into 60 second explainer videos, click here, or for information on our 90 second explainers, click here. Strengths of 30 second explainer videos Shakespeare wrote that “brevity is the soul of wit” and never was this more true than when you’re producing a 30 second animated explainer video. First and foremost, the strength of these types of videos is that they’re very concise. Short and sweet and to the point. There simply is not enough time to have a lot of fat in videos of this length so you must be extremely succinct with your messaging. You’ll need to very briefly touch upon the pain point or points that your target may be experiencing and then jump right into presenting your value proposition and the end benefits of your brand, product or service. With attention spans getting shorter and shorter in today’s hyper-connected SnapChat and Twitter-driven world, 30 second explainer videos can be excellent bite-size snacks for your viewers. Plus, they can also serve as animated TV commercials if you decide to use traditional media. How many words are in a 30 second explainer video? Clients who contact us in Gisteo, especially those who have never been part of an animated explainer video production, will often grossly underestimate the length of their scripts. For example, they mights send us a dense, one page Word document that they consider their script draft and say that they think it should be around 30 seconds. Not even close. Keep in mind that the typical word count for a 30 second explainer video is around 75-85 words max. Below is a 30 second script example to give you an idea of what it looks like. It was for a short promo video we did for TeamSnap and, at close to 500,000 Youtube views, it has been effective! The script has a total of just 85 words and it actually spills a few seconds over the 30 second mark. Check out both the script and corresponding TeamSnap video here: Tired of email threads and collecting checks? Join TeamSnap, the #1 team management app supporting over one hundred sports and activities. Know who’s coming and who’s not by having team members RSVP. Organize your team’s schedule and sync to your personal calendar. Use messaging to alert your team of last-minute announcements. Set up your team fees and collect money through the app. Delegate tasks with assignments. During the game, share the score and other real-time updates. Sign up your team today for free Weaknesses of 30 second explainer videos It’s settled then. People have attention spans less than those of goldfish, so that means we should all just always do 30 second videos max, right? Not so fast. This whole attention span thing is complex, heavily nuanced topic that we’ve discussed before. Just take a look at some of the viral explainer video hits out there like this one for Dollar Shave Club: This above video has over 26 million views on Youtube to date and it’s running time is over 90 seconds. The video was wildly successful and an important factor to establishing the Dollar Shave Club brand, which was eventually purchased by Unilever for $1 Billion. I guess that 8 second attention span thing doesn’t apply in this case. We’re no Unilever or Dollar Shave Club for that matter but our original launch video at amazingvideoadz was 1:40 and a huge part of our success when starting the company back in 2011: The fact is that there are “horse for courses” and there’s no simple answer to the length question. 30 second explainer videos have their strengths, as discussed above, but they have their limitations too. It’s simply impossible to get into much depth with just 75-85 words. While they’re great for quick promos and brief overviews, you’re not going to have a lot of time to delve into the problems that your target may be facing or explain how your offering works in an in-depth way. Also, while you can certainly include humor in 30 second videos, you won’t be able to explore different situations or do a whole lot of storytelling. In speaking about landing pages, Internet marketing expert Neil Patel says “the bigger the ask, the longer the page.” While he’s talking about the length of website pages, not videos, there’s some applicability here for videos too. Imagine you’re selling a complex, multi-million dollar software platform to IT companies. A 30 second explainer video won’t allow you to provide the depth of explanation that CEO’s, CTO’s, CFO’s etc. demand in order to thoroughly evaluate your solution. In this situation to this specific target, if you’re concerned about them being able to devote a couple minutes to an explainer video about your platform, you may need to re-evaluate your offering! Of course the explainer video still needs to be engaging and high-quality but these types of contexts call for longer, more specific videos since the “ask” is significant. 30 Second explainer video examples Below is just a small sample of the 30 second animated explainer videos that we’ve done here at amazingvideoadz. Make sure you check out of Portfolio page for a more comprehensive review our work across different style, sectors, uses and lengths. If you’re curious about pricing, we’ve got you covered there too. Just visit our Transparent Pricing page for our straightforward, all-included fixed fees.

checkout more about whiteboard animation video services . we are the best whiteboard animation company providing better services. your No1 explainer video agency.

contact us for more details or checkout our packages for affordable prices. If you wanna know more about how we work, check out about us page for more details. 

We also have services like website design and SEO.

Explainer video services ?You can count on us to get the best from the best whiteboard animation and explainer video studio, We cover everything from A to Z types of animated explainer videos.

Amazingvideoadz is your one-stop resource for creating 60 second explainer videos. Over the years, we’ve created hundreds of short, effective 60 second explainer videos that get to the gist (gist + video, get it?) of what your organization does, sells or makes. While we also produce countless 30 second explainer videos and 90 second explainer videos, 60 seconds is a popular length with its own unique strengths and advantages. Let’s take a closer look at what 60 second explainer videos can help you accomplish as well as some keys to creating an effective 60 second video. Why 60 second explainer videos are effective 60 second explainer videos are short and sweet. There’s simply not enough time to add in extraneous details or expound on topics when you’re only got 60 seconds…and that’s not a bad thing. People love being spoon-fed content in the form of an explainer video or animated marketing video and 60 seconds is an excellent length to give them a taste of what your product, service or business is all about…without gagging them with too many details. Kissmetrics partnered with Wistia to uncover some interesting insights about length and basically concluded that the real drop off for video attention span occurs after the 60 second mark: How many words are in a 60 second explainer video? When comparing 60 second explainer videos with 30 second explainer videos, you obviously have twice the length to get your message across. This means that, with a well-written script like ours here at amazingvideoadz.com :), you’ll have more time to touch upon the pain points that your target is experiencing while presenting a solid overview of the solution. But you still need to be concise and extremely focused. As a rule of thumb, you have about 150 words to work with when writing a 60 second video script. While that may sound like plenty, it can go by quickly and the script can get away from you in a hurry. Clients will often send us a script draft that’s a page or two of a Word document and tell us that they think it’s “around 60 seconds.” Most often, that’s just not the case as their document will have 250 or 300 words….or more. Sometimes, they’ll even claim to have read it out loud and timed it but this can be dicey too as people tend to read much too quickly when they do this and it’s important for these videos to have that steady, yet digestible pace that professional voice over talent use when narrating these projects. Here’s 60 second script example just to give you an idea of what it looks like. It has a total of 144 words and you can video the actual video next to the script: Welcome to Connections, a free app designed to help people with their recovery from substance use. The journey to recovery is unique for everyone. But, oftentimes, the hardest part is feeling like you’re alone, like no one understands what you’re going through. Connections can instantly change this. It puts advice and support at your fingertips, 24 hours a day…for as long as you need it. With the app, you can: track your sobriety access eTherapy to learn new recovery skills use message and social to connect with providers and peers use plan for treatment tracking, journaling, and reminders, and and explore discover for motivating, educational content. Ready to start using the Connections App? Tell your provider. They’ll set you up in seconds. There’s no cost, obligation or risk. Only the chance to boost your recovery and enrich your life. Download the Connections app today. 3 keys to creating compelling 60 second explainer videos Here are three keys to keep in mind when creating a 60 second explainer video (or longer for that matter). Incorporating these keys will help set you us for success! 1. Be concise Here’s a dirty little explainer video industry secret: it’s actually easier to create a script for a longer, say 2 minute video, than for a shorter one like a 60 second video. It’s like the famed French mathematician and philosopher Blaise Pascal once said, “I would have written a shorter letter, but I did not have the time.” The same is true when writing scripts for these videos. Revise, revise, revise. Eliminate the extraneous details and unnecessary elements from the video script. Trimming the fat from your messaging is hard work, but ultimately critical if you want to create something compelling and succinct. 2. Prioritize your messaging Even if you’ve got a talented animated explainer video company like amazingvideoadz.com creating your video, viewers are bound to start to drop off as the video progresses. It’s just a fact that has more to do with attention spans and multi-tasking more than anything. That’s why, especially when creating a 60 second explainer video, you need to really prioritize your messaging- in addition to simply being concise with your verbiage. It’s a good idea to “front load” these videos and get the vital information out there early on. Quickly state the challenge your target is facing, jump into the solution and then wrap up with the end benefits of your offering. If you fail to prioritize like this and take too long to reveal your solution in the first part of the video, you risk losing your viewer before they can properly understand your Unique Selling Proposition. 3. Never forget the “what’s in it for me?” factor Far too often, explainer videos digress into a laundry list of features and granular detail about a product, service, app or whatever. In a 60 second explainer video, there’s just no room for that. Try to limit the takeaways that you’re trying to communicate and focus on the “what’s in it for me?” factor (WIIFM) in your script. It’s great that XYZ software platform aggregates data with a hyper-fast, superior Big Data algorithm powered by IBM Watson technology (just made that up!) but don’t lose track on the fact that the end benefit of “impressing your CEO and getting a huge bonus” is probably a lot more interesting to most people out there so skip the WIIFM at your own risk!

checkout more about whiteboard animation video services . we are the best whiteboard animation company providing better services. your No1 explainer video agency.

contact us for more details or checkout our packages for affordable prices. If you wanna know more about how we work, check out about us page for more details. 

We also have services like website design and SEO.

Explainer video services ?You can count on us to get the best from the best whiteboard animation and explainer video studio, We cover everything from A to Z types of animated explainer videos.

90 second explainer videos are one of our specialties here at amazingvideoadz.com.  If you want to go all out and you think your product or business explanation needs some impressive “meat,” you’re likely looking for a 90 second explainer video. And we can help you with that. In fact, when you work with us, you’ll get an explainer video that will knock your audience’s socks off. But is that length right for you? What do you have to look out for? How many words can you fit into that minute and a half?

Let’s take a deeper look at the nuances of 90 second explainer videos.

The advantages of 90 second explainer videos

As you can probably imagine, the strength of a 90 second video is in its depth. Unlike its shorter 30 second or 60 second counterparts, this length gives you the ability to dig in a little bit. Explain a complex topic, draw connections with other products and services, maybe even bring in an expert for a quick quote; all of that is possible at this length. If you can get this right (more on how you can do that below in the next section), your 90 second video will keep the attention of your audience for its entire duration. By the end of it, you have a highly engaged audience that’s likely to take the next steps you’re proposing just because it’s been captivated for so long. As we’ve talked about before, there’s no single “best length” for online videos–it all depends on the subject, audience, and context, If your audience is willing to watch it, the subject demands it, and you can post it on the right channels, 90 second explainer videos can be a powerful marketing tools. Check out this example we did for FastGrowingFruitTrees.com a few years ago. It actually runs a tad over 90 seconds (110 seconds) total. With over 2 Million views on Youtube alone, it has been a “total home run” for the company, in the words of their Founder and CEO. How many words are in a 90 second explainer video? Yes, a minute and a half is quite a lot of time – in video world. That doesn’t mean you can fit your entire Word document into that script. It’s easy to overestimate just how many words fit into a 90-second explainer video, and one of our most common tasks is negotiating a dense script down to the basics. When writing your script, plan with about 180 to 240 words for your explainer video. That makes sure you have plenty of time to introduce the topic, explain it in time, and wrap it up with a swift conclusion that gives your audience its next steps. To put that in context, check out the script below for the feature explainer video living on our homepage. Total length: 92 seconds. — When it comes to paying freelancers, PayPal is one of the most popular choices for small businesses. Many freelancers and businesses already have a PayPal account and it’s relatively easy to use, especially when you’re just getting started. But what happens when your business grows and you need to pay more outsourced contractors abroad? With PayPal, you have to deal with transaction limits, steep international fees and unfavorable exchange rates. Plus, there’s no way to track your funds on PayPal and their customer service is generally “hand’s off,” leaving users overwhelmed and underserviced. The bottom line: if your business is expanding, it’s time to look beyond PayPal and turn to solution designed specifically for your needs. Enter Veem– the only global payments network built for businesses. Signing-up for Veem is quick and simple. F Funds are deposited directly into your payee’s account within a day or two. Then, every payment is just a click away. With Veem, there are no transaction limits, hidden fees or subscription fees…and definitely no surprises. We offer you the best exchange rates along with real-time payment tracking, which makes managing cash flow easier. In addition, our regional customer support is available around the clock to answer any questions you and your payee might have. Join the many business owners . Sign up for free today at  — In total, those are exactly 227 words. Try to keep your 90-second explainer video around 225 words, and you’re generally in good shape. Here’s a link to the video so you can check it out: Weaknesses of 90 second explainer videos Let’s face it: there are situations in which your full 90 seconds aren’t actually the most effective use of your audience’s time. Let’s dig into some of those potential weaknesses. Your audience might lose attention. If you don’t make every second of the on-screen experience exciting, it’s easy to tune out and hit that little red x. You might struggle to build the visual content. Writing a 225-word script is one thing. Can you produce the graphics to keep it interesting? The channel might not be right. You’ve got to be realistic: nobody will watch your 90 seconds on Instagram (even if they didn’t have a 60 second maximum for regular videos), and most people won’t on Twitter either. A 90-second explainer video only works in very specific contexts. You might not have the budget. If you’re not creating the video yourself, longer videos cost more. The increases are typically nominal beyond the base fee, but it’s still important to make sure you have the funds for the full 90 seconds. Of course, all those weaknesses are contingent on the exact situation you find yourself in. Your 90-second video could be great or awful, depending on what exactly that situation looks like. And naturally, you have to get the creation right. How to create effective 90 second explainer videos Let’s get down to business. These tips help you make sure you create a video your audience actually wants to watch, and watch again. Stick to the thesis. In other words, don’t try to do too much. Set a single goal for your video, and make sure everything in your video leads and is connected to that goal. Otherwise, you’ll be surprised how fast 90 seconds fly by before you can make your point. Build killer visuals. If you want to make sure your audience stays and watches, you better make them. Text alone won’t do that. Build compelling visuals, from digital avatars to 3D animations, that keep them glued to the screen. Avoid duplication. You don’t have space to simply repeat the words you’re saying on the screen (kinetic typography excluded). You can communicate more, and more effectively, by making sure your text and visuals enhance each other instead of duplicating the same thing. Get the right voiceover. You’d be surprised how much difference a great voiceover artist can make. That standard radio voice may be great for a short spot, but gets boring quickly. The right voice is engaging, conversational, and speaks directly to your audience. Insert some humor. Of course, this isn’t appropriate for all brands (although we’d argue that it’s appropriate for many). When you can, make sure your script builds in some fun and unexpected mentions that jolt your audience out of the lull of watching yet another video. Tell a story. Ninety seconds is plenty of time to follow the basic problem-journey-resolution story path. That grabs your audience from the beginning, especially if the problem you’re presenting is relevant to them. But it also carries them through the entire video, all the way to the resolution. Sounds easy, right? We can assure you that it’s not. But it’s also not impossible to achieve. In fact, surprise! At amazingvideoadz, we follow all of these tips when building 90-second explainer videos. So maybe, if you’re stumped on how to go about getting that great visual, you just need the right partner.

checkout more about whiteboard animation video services . we are the best whiteboard animation company providing better services. your No1 explainer video agency.

contact us for more details or checkout our packages for affordable prices. If you wanna know more about how we work, check out about us page for more details. 

We also have services like website design and SEO.

Explainer video services ?You can count on us to get the best from the best whiteboard animation and explainer video studio, We cover everything from A to Z types of animated explainer videos.

Training video production services designed to simplify complex concepts with creative writing and engaging visuals.

Our explainer Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.

Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!

Looking for even more examples of our motion graphics explainer videos? Like our cartoon explainer videos, motion graphics is a very popular style here at Amazingvideoadz, with literally hundreds of productions in the can. To supplement our Portfolio page, we’ve included plenty of additional motion graphic explainer video samples here. Check them out below and head back to the Portfolio when you’re finished to continue reviewing all our diverse styles. Enjoy!

Explainer video services ?You can count on us to get the best from the best whiteboard animation and explainer video studio, We cover everything from A to Z types of animated explainer videos.

Cartoon explainer videos are plentiful here at Amazingvideoadz. Since cartoon-style explainer videos are among our best-sellers, we’ve included a ton of additional samples below for your viewing enjoyment. Check them out and head back to the main Portfolio page when you’re finished. Bon appétit!

Explainer video services ?You can count on us to get the best from the best whiteboard animation and explainer video studio, We cover everything from A to Z types of animated explainer videos.

Training video production services designed to simplify complex concepts with creative writing and engaging visuals.

Explainer videos are a great way to easily convey ideas and deliver messages to your audience. To put it in simple words, it can create ways for better user experience on websites and landing pages. Needless to say, explainer videos go a long way because the power of visual graphics can instantly promote businesses and boost product conversions. explainer-video-softwares Wondering how to get a free 2D animated or whiteboard explainer video? Read the reviews of the best explainer video software to do it yourself Here’s the list of the best explainer video software to create compelling animated videos and improve your marketing. Tools For Creating 2D Animations Here’s the quick list so that you can jump to them. Just like the term says, 2D animations are those videos with 2 dimensional designs and graphics. These online tools works well for it. #1) PowToon Enough with those boring Powerpoint presentations? PowToon is a free online software that lets you create cool animated videos. PowToon animated video creator PowToon is simple & easy to use! They have some really good ready-made templates to produce high-quality animations. Their “drag and drop” really easy to use and without any technical knowledge. #2) Wideo This is not just another drag and drop explainer video software. This is my personal favourite right now. Wideo Wideo Animation With over 1300 images and 50+ music tracks, you can create full HD explainer videos at ease. #3) Animaker With 5 different video styles and 120 different types of animations, Animaker lets you make really beautiful explainer videos for your product. This Do-It-Yourself software is also to use. Their typography & infographic template styles could be really useful for content marketers. #4) GoAnimate (Now Vyond) GoAnimate isn’t free, but it sure isn’t an ordinary animation editor as well. What’s so special about it? This online animation tool is one of the fastest yet with professional output. I personally love their background setting and characters. Those templates are fun to watch and are highly converting for sure. #5) Biteable They claim to be “The World’s Simplest Video Maker”. Why do the stand out? Their light and minimal designs! Biteable’s free version is more than enough to create awesome explainer videos. It lets you create HD quality videos and directly publish them to YouTube. But if you wanna remove their watermark or download the produced animation to your computer, you need a premium account. It’s $99 USD/year. #6) Animiz This is a free drag and drop animation tool which can be downloaded and installed in windows and Mac desktops. It allows you to create all kinds of 2D animations and text-based animations. The paid version of Animiz can provide you with lots of stock vectors, music tracks and other elements for animation. This tool is more useful for professionals or people who have exposure to video creation and editing. #7) Renderforest Renderforest is an all in one platform for your business. From custom website builder to explainer video creation, Renderforest has got your back. One does not need high-level expertise to work on this platform as it has thousands of preset templates for all in any category of video creation (whiteboard animation, 2D animation, 3D animation, animated presentations). #8) Toonly Toonly is also a desktop application for creating awesome videos and animations. But it is not free, you have to pay $20/month for an annual subscription. The major reason why Toonly stands out from other animation software is because of its simple interface and the ease with which one can create videos. Above is a video created using toonly video maker This tool was mainly built for creating social media videos, landing page videos, sales videos, Facebook advertising videos, etc #9) Explaindio Explaindio is also a desktop software for Windows and Mac operating systems. It provides a wide range of preset templates for animation and you can also create custom animations in it. Explaindio provides 200+ ready to use animated scenes along with 500+ doodle sketches. However, this software is not free. You have to pay a minimum of $37 for the basic creator version. #10) Videomakerfx Videomakerfx is a good catch for small businesses and social media marketers. Apart from other video creation software which has monthly or annually payment plans, this video maker comes with a one-time payment( $27) and you will get the full royalty videos without any kind of watermarks or other branding collaterals along with your created video. And For Creating Whiteboard Animations: Whiteboard videos works best for educational videos. It helps you to grab the attention of your audience and explain the idea to them or how things work. Take a look at these creative softwares below. #11) RawShorts If you’re looking for a DIY whiteboard animation creator, you should consider RawShorts first. What you’ll love about this software is their creative graphic templates across a lot of categories. Its transitions and effects are really impressive too. #12) VideoScribe Just like they claim, VideoScribe lets you create “Stunning, high-definition, whiteboard-style animation videos. And you can make whiteboard videos with no design or technical know-how”. The thing I love the most about VideoScribe is that it lets you edit and make animated whiteboard videos using royalty-free images and music (over 1k of them). Customizing them wouldn’t get any easier too. #13) MySimpleShow Instead of a marker or a pen drawing in a whiteboard animation, imaging a hand dragging elements across the screen and swiping them away. That’s what MySimpleShow does. MySimpleShow user interface MySimpleShow’s simple and powerful user interface. Their light weight vector images and animated characters can help you to create interactive visual explainer videos. #14) Moovly Moovly lets you add your own audio clips and pictures that can be used to making your whiteboard animation. Isn’t that just super cool? Its precise editing tools are something I’d personally suggest as well. #15) Easy Sketch Pro This isn’t a popular software (yet). But their whiteboard doodle software’s drag and drop interface is really easy to use. #16) Explee (Last & Maybe The Least?) Explee is a web app designed for creating super cool whiteboard animation videos without any hustle. The platform is equipped with hundreds of illustrations and elements so you don’t have to search the web for supporting elements(we can add external elements if we need). Like most of the other online software Explee also comes with a 14 days trial period. Using the free trial account you can create videos and play it on the web player(can’t download video), To start working on Explee you need a PC or MAC with a decent configuration and a stable internet connection to run the app smoothly (check out the system requirements and pricing plans here). And Here are Some Bonus Do It Yourself(DIY) Video Tools For You: Lumen5 With this tool, you can create engaging videos from articles. All you need to do is highlight the most important text from the content and click the magic button. Check out this video created using Lumen5 InVideo InVideo is a platform to create awesome videos and achieve brilliant things. The tool that transforms your stories into dynamic videos is not only free but also super easy to use. Simply choose from over 1200 templates designed by experts and give it your own spin. To make the process easier and the outcome better, InVideo’s got IVA- Your go-to stylist for videos. From text and images to alignment and colors, the Intelligent Video assistant (IVA) covers all and sculpts your videos to perfection. Youtube Intro maker Good news for unversed youtube video creators. Canva is rolling out a simple tool for creating intro videos for your youtube channels. And there are lots of free templates that you can use to create good looking intros in no time. Over To You The video revolution is here. If you’re reading this, I’m pretty sure you understand why keeping the pace up with current marketing strategies is important for any business, product or startup. Obviously, explainer videos are one the best way to increase your ROI and get your target audience to take actions. But, if your company is trying to keep the expense down or doesn’t have a budget that you decided to choose these DIY tools, I’m sorry to break it to you that it’s not the wisest one you’re going to make. While these software and free online tools give you a lot of features and templates, you’ll not be having full control over the video or output the script the way you want to so that you can convert your customers into buyers. That’s where we come in. We are an explainer video company that produces professional and highly compelling videos. We’ll help tell your story with a great explainer video. And we’ll certainly make you go amazing

Explainer video services ?You can count on us to get the best from the best whiteboard animation and explainer video studio, We cover everything from A to Z types of animated explainer videos.

We break down complicated and boring ideas, extract the juice and convert it into short, simple and beautiful explainer videos that will attract, educate and convert the audience into your customers. Scroll down to see how we do it!

Explainer video services ?You can count on us to get the best from the best whiteboard animation and explainer video studio, We cover everything from A to Z types of animated explainer videos.