Many customers who interact with Amazing Video Adz videos ask the same question:
How can Animated videos increase website conversions? It is no secret that videos can increase conversion rates up to 80 (e.g. embedded in landing pages or at home) and become a great help for people when shopping online (90%). Subscribe to buyers.
Despite these facts, our customers often ask us the same questions. How is that possible? How can I use this?
This is more than just the reality of Animated video presentation. If things were that simple, everyone would create descriptive Animated videos and video ads to sell. The success of a great video marketing strategy is a combination of high quality, clear messaging, branding, space, and sales. Without these ingredients, you have exactly the right results.
So if you’re ready to make Animated videos to improve your conversions, you’ve come to the right place. There are a few things to consider on this exciting trip.
Start with an explainer video
If you don’t have an Explainer video about your brand, product, or service in stock, the best way to start your Explainer video marketing strategy is with an explanatory video. There are strong reasons for this. The most important thing is that you have to bring your product to the market. Videos like this are the best way to do it.
Your product or service serves one purpose: to solve a specific problem. Your target audience wants more flexibility in delivery, they want an easy way to get tickets to the concert, they want people to meet their interested people on their phone. In this context, an explanatory video is the right way to show people how your product or service can help them.
The basis is simple. Descriptive Animated videos have a lot of explanatory power. They are on average 1 minute long, cover your product accessories, use live pitch and speak to a specific audience. Often these videos are the first things your target audience will see of you. This is your presentation card and your window of opportunity to add it to your brand.
In other words, an explanatory video is the first step. Take it with confidence and you have laid the foundation for a successful strategy.
If you do not know what you are doing, contact experts and rely on their experience. Download our free e-book to learn how to choose the right interpretation video company to get the perfect help.
How video increases website conversions
This descriptive Whiteboard Animated video can increase your website conversions in a variety of ways. When promoting your brand using videos, there are a number of factors that will help you get more traffic, more leads, and more sales. These are important:
1 – Animated Videos stand out
According to some studies, people’s attention span has decreased by 4 seconds in the past decade and is now at the 8-second mark. This means that everything that comes to your brand in a corner of the internet spends as much time as possible before you turn to other things. You only have to be more discriminatory when you help other people.
That’s why Animated videos are great. They have movements, colors, faces, noises. The combination of all the things that make up audiovisual material will attract the attention of a passerby. Therefore, you should use your descriptive Animated video where you are sure that people will see it. As above on the homepage of your website or in a well-known blog article.
Of course, the attention of your target group is only the first step. What happens next depends on how good your plot and characters are and how entertaining the entire video is. I don’t want to minimize the win that really makes someone stop and watch your video. However, it is important to remember that this is only the beginning.
2 – Your bounce rates will be reduced
The main goal for most modern marketers is to drive traffic to their website and expose their target audience to brand messages. For this reason, everyone keeps an eye on the bounce rate – the number of people who just reach the site releases it as soon as they arrive.
Nobody wants that, of course. So you’ll be happy to know that Animation videos can help you lower bounce rates. The process is straightforward – unless you place your video in a visible place. People visit your website, watch your video, and spend some time watching it.
In other words, people spend more time on your website because your video has prevented them from coming. This doesn’t seem like much, but if you add the video well, your chances of getting the point are much higher if you don’t have the video at all. Also, the videos you embed on your website are amazing for our next point.
3- Your SEO will be grateful with your Whiteboard Animation videos
Visibility is key when you’re looking for ways to increase your website conversions. If you don’t know who you are, you can’t sell more products or get more people to sign up for your service. That’s why the Animation video is so great. You bring people to your website and let them stay. But there are other advantages as well.
For example – did you know that videos rank very well in search engines? Ready to appear in the most relevant search results. The most visited and shared people promote the ranking of the pages on which they are run. And they even let you rank in the second largest search engine in the world!
They all work together so people can find you more easily. Now I don’t have to explain why it’s so good for your brand. It is important to remember that maximum visibility means that more people will receive your message and you will, therefore, find new and new opportunities.
Sometimes it is difficult to know what type of Whiteboard Animated video content you can use, but the secret is knowing when to use each type of video. This is done by knowing your buyer’s journey like the back of your hand and identifying the content you are looking for at every stage of the buyer’s journey.
So do you know what a buyer’s trip is?
Understand your buyer’s journey
This is the process by which your customers understand that there is a problem by looking for products or services to solve the problem until the selected product is finally purchased.
During the buyer’s journey, your prospects have different needs. These requirements vary at the beginning, middle, and end of the trip. That is why there are specific names for each of these moments.
Your job as a marketer is to identify each stage of your buyer’s journey and the different needs of your customers so that you can deliver the video content you need at the right time.
But why should you use the Whiteboard Animation video?
Whiteboard Animation Video content: present and future of online marketing
If a picture costs a thousand words, a video costs a million.
Not really. An estimated minute of video says more than 1.8 million words. Did you also know that most executives prefer to watch videos rather than read text?
This is because introducing Explainer videos into your marketing strategy helps convert customers and increase engagement with your brand. This applies in particular to bowl marketing. Properly used video means that you attract visitors and buyers in an organic way.
Are we talking about it, should we?
Buyer trip: three stages
The awareness phase is the first step on your buyer’s path.
This is where your buyer points out a problem he may have and is still conducting preliminary investigations.
At the moment, your main goal is to make a good first impression. You also need to be prepared for the answers you can find.
A commercial is something that shares the spirit of your brand with your managers.
If you use great storytelling (which means it’s a high-quality script and hey! We have a free eBook on it) you will achieve your goal of maximizing your chances.
As already mentioned, you have to give the best impression. I will show you how to do this using an example.
Instructional Explainer videos
Whether you teach the best way to replace a light bulb or show a descriptive Explainer video production process. Educational videos are a great way to focus on your potential.
Why? Because everyone likes to learn new things. And during the waking phase, your prospect searches for answers, try to identify their problems and investigate. Now it’s your job to give them the answers they need.
Instructional Animated videos are interesting and easy to share. And they can really have fun. One of the best ways to entertain them is to create an animated video.
The stage to consider
During the consideration phase, your potential customers are fully aware of their problems and are now actively looking for solutions.
Your future customers are considering some products or services that may be useful to them. And your job is to tell them that your product is exactly what they’re looking for.
An explainer video simplifies a complex concept and makes it interesting and easy to understand.
Basically, a commentary video introduces your brand and your product and shows your potential customers why they need you. And even better, everything in a matter of seconds: perfect for attracting the attention of your audience.
You can choose from a variety of descriptive Explainer videos. Let me show you the following:
Whiteboard animation videos:
Whiteboard videos tell stories with black drawings on a white background. Classically, it is a real person who draws on a real Wattboard. But now everything is more digital and cleaner.
It still has its three basic elements, a white background, a black drawing, and a drawing hand.
Advanced whiteboard videos are really engaging. Let me show you an example!
Cartoon marketing videos
Cartoon marketing videos use humor in a clever way, paired with good quality animation. They are amazing to make your business clear quickly and easily.
Motion graphics videos:
Motion graphics videos are a nifty method of interpreting videos. They use beautiful and colorful graphics in an educational way to describe a complex product or service.
A product video is a great way to show how useful your product can be to your audience. Why? Because you show them in practice.
One of the classic ways to do this is to use the product to show a real person and introduce your audience to that person. However, this is not the only way.
You can use screencast videos to showcase the digital service. Or an animated video that highlights your video.
There are videos on how to evaluate and solve your customers’ questions in a fun and entertaining way.
How to use videos as an opportunity to inform your audience.
The last step, the moment of truth. At the moment, your customers are deciding to buy. How can you convince them to take the last step in the right direction? (What is real to choose your product!)